Multipronged Campaign to Promote America's National Parks Among Latino Audiences Beginning at the National Council of La Raza's Annual Conference in Las Vegas
Today, the National Park Foundation's (NPF) American Latino Heritage Fund (ALHF) announced a series of prominent efforts to improve the representation of Latino heritage in, visitors to, and long-term stewardship of America's national parks. Beginning this week, ALHF will kick-off a series of aggressive social media efforts, education grants and collaborations with civic groups representing Latino communities including the National Council of La Raza Annual Conference in Las Vegas.
While the Latino community accounts for approximately 54% of the American population, Latinos represent less than 13% of national park visitors. Together, the American Latino Heritage Fund along with the National Park Service are working to preserve and celebrate the cultural, economic and civic contributions of Latinos to the American story as told through the national parks system.
"The mission of NPF's American Latino Heritage Fund is focused on telling a more inclusive story of the American experience," said Neil Mulholland, President and CEO of the National Park Foundation. "Only by reflecting the true diversity of American history will we succeed in fostering future generations' visitation to our country's natural, cultural and historic treasures." READ MORE
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