Speaking the language of the fast growing and increasingly desirable Latino audience, Walt Disney Co.'s ABC News and Univision Communications are teaming up to launch a 24-hour English-language news network.
The yet-unnamed cable channel, announced Monday, is expected to launch during the first half of next year. The two companies plan to get a head start this summer with a website and content for social networks and mobile devices devoted to covering the U.S. presidential election — which some analysts say could be decided by Latino voters in battleground states.
The most recent census shows that more than 50 million Latinos live in the U.S., making up 16% of the country's population. Advertisers are increasingly looking for ways to reach young and upwardly mobile Latinos who have disposable income and are fluent in English. READ MORE
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