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You’ve heard the phrase: happy wife, happy life. It was a big lesson learned by a close friend of mine when he and his wife were ready to become homeowners. After all, it’s “mamá” who runs the household, especially in Hispanic families.
That’s why many smart business owners are learning how to connect with Hispanic women, also called Latinas, and growing their business significantly because of it.
Latinas play an important role when it comes to buying big-ticket items, such as homes. And the number of Hispanic homeowners in America grew more than 58 percent during the past 12 years, while the rest of U.S. homeowners only grew 5 percent, according to the National Association of Hispanic Real Estate Professionals report, “State of Hispanic Ownership.” READ MORE