This time of year everyone comes out with lists of the biggest trends of the past year or bold predictions for the upcoming one. However, you can often forego bold predictions by paying close attention and adapting to big changes taking place right before our eyes.
Using this lens, here are eight seismic changes to the Hispanic market that occurred in 2014, with huge implications for how to engage Hispanics in 2015 and beyond:
1. Lower Growth Projected for U.S. Hispanic Population
The U.S. Census lowered previously published Hispanic population projections for 2050 by almost 30 million due to lower than expected Hispanic immigration. READ MORE AT MEDIAPOST
Comments