If you’re not trying to sell your products to Hispanics, you’re missing out.
After all, Hispanic buying power in Florida more than doubled from $104.8 billion in 2010 to $212.8 billion in 2012, according to the Selig Center for Economic Growth.
But you have to know what you’re doing before you reach out to a new market.
With that in mind, I asked Hernan Tagliani, president of The Group Advertising in Orlando and author of a business blog about the Hispanic market, READ MORE
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