Is it really a "sales presentation" if no one is listening?
As a prospect in front of salespeople, I do not always listen to what is being said. It would be naive to assume that we hold a prospect's attention 100 percent of the time. However, every salesperson can improve his or her presentation.
Here are some general tips to help you get better:
1. Establish rapport. Before you start talking about your product or service, be sure you have connected as a human being with your prospect. It is so much easier to say no to someone you have no connection with. Once you have found something in common with your prospect, you can begin talking about your product or service. READ MORE
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