Reaching Hispanics in the United States presents challenges and opportunities that are not present when marketing to or communicating with a Latin American audience. There is a wide range of levels of acculturation in the US Hispanic population, ranging from immigrants who have just arrived in the country and can’t speak English, to people who are third, fourth, and beyond generations and speak English far better than Spanish—or who may not speak Spanish at all—yet are of Latino descent.
With that in mind, here are five important keys to successful US Hispanic content marketing: READ MORE AT CONTENT STANDARD
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