Hispanics are no longer a sub-segment of the economy. They played an important role during the last presidential election and are emerging as a powerhouse of economic influence. Hispanics now have the weight to significantly affect your company’s bottom line — today and well into the future.
With more than 55 million Hispanics living in the U.S., they are the second-largest consumer group in the U.S. So, one direction or another, this growing community will impact your company.
How can you implement the right strategy to connect with Hispanics? Establish a more effective level of investment, commitment and cultural engagement. READ MORE
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