How do you build genuine business relationships – the kind that will lead to long-term friendships, personal growth, and (just maybe) sales for your company? Mike Muhney, who co-invented ACT!, an early and prominent contact management software system, has thought a lot about that question, which he explored in his book Who’s In Your Orbit?: Beyond Facebook – Creating Relationships That Matter. Here are four tips he shared with me about building authentic business relationships that can pay dividends later.
Notice what’s on the walls. Muhney’s first relationship-building lesson came early in his career, when he was an IBM salesman in northern Indiana. One Friday afternoon, he dropped in on a CEO, who told him, “Mike, I’d like to talk with you, but I’m literally getting ready to... READ MORE
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