As the New Year starts, there are many lessons companies have learned from marketing to Hispanics during 2014.
For starters, the old way of thinking, "I always did it this way" or "Hispanics are part of my general marketing efforts," proved to be unproductive, limiting company growth, sales and return on investment.
And that turned out to be a big wake-up call to many companies.
The market has changed. Millennials — anyone born in the U.S. between the early 1980s to the early 2000s (ages 13 to 35) — now are shaping the new America. This young group contains the marketing "sweet spot" of 18-25 year olds, which is lucrative for many industries. READ MORE AT ORLANDO BUSINESS JOURNAL
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