Hispanics are the fastest-growing consumer market in the U.S., and upscale Hispanics are the most influential segment since the baby boomers, so it's important to know how to market to this powerhouse group.
This segment contributes close to 40 percent of Hispanics’ overall $1.5 trillion spending power, according to an AHAA and Nielsen report, “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers.”
So it's a misconception that “Hispanics are just a group of people who speak Spanish and can’t afford my products."
Upscale Hispanics have household earnings of $50,000-$100,000 and tend to be bicultural, younger with large families, and most likely dual income. They also are tech-savvy with more college completion than overall Hispanics. READ MORE
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