Many decision makers struggling to increase sales and stay ahead of their competition don’t understand how impactful the Hispanic market could be for their businesses.
Some executives feel that since they haven’t done any outreach in the past and they have low market penetration, it’s not necessary to invest in this target audience. However, Hispanics are emerging as a powerhouse of economic influence.
The success of any business will depend on how open-minded executives are in reacting to market challenges and trends, finding new opportunities and embracing new audiences. For example, a combination of innovation, creativity and adaptable leadership made companies like Apple and Starbucks who they are today. READ MORE
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