The political advocacy group Voto Latino, which promotes civic engagement by American Latinos, is out with a new public service announcement encouraging voter registration, and in a world of more dour political ads, this one strikes a different tone.
Directed by “That 70s Show” star Wilmer Valderrama, it pulls out all the Hollywood studio stops to tell its story through a covert agency out to register voters … by any means necessary. The ad’s title? “The Enforcers.” The PSA features Valderrama as well as Demi Lovato, Tony Plana and Robert Hoffman.
The scenario, as described by a release promoting the PSA: “After word gets to ‘La Jefa’ (The Boss) that people are not registering to vote, Agents One (Valderrama) and Two (90210’s Hoffman) are sent on a mission to remedy the situation by any means necessary. When Agents One and Two can’t get the job done, the toughest enforcer Agent Three (Lovato) is called upon.”
“We tried to have a little bit more fun with our PSAs than the norm,” Valderrama told POLITICO, who described the ad as “Pulp Fiction meets Men in Black.” READ MORE
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