Jobita Hernandez has been looking forward to today for a long time.
This morning, with a salsa band providing festive and fitting music, the businesswoman will snip a ribbon commemorating her business's most recent expansion, this time to a cavernous space in Bluffton's Sheridan Park.
Seemingly more like an airplane hangar than a store, the 22,000-square-foot El Super International dwarfs neighbors such as Sonic and KFC in a symbolic affirmation of the ascension of local, Hispanic-owned businesses in southern Beaufort County.
Their proliferation is itself emblematic of a Hispanic population that's not just booming, but becoming better assimilated into the business community.
'BETTER EVERY DAY'
Hernandez, who was born in Houston but raised in Mexico, says she can't remember ever wanting to be anything but a businesswoman.
"My mother was in business, and I think that's where I get it from," she says. "For me, business is everything."
She smiles, but it's clear she isn't kidding. READ MORE
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